New guidelines from the American Academy of Pediatrics say less counting minutes, more quality and context. We created Pok Pok because we wanted a healthier screen choice for our own kids. It seemed like families everywhere were craving the same, but were also caught between what they felt is right for their family vs. what […]

Here’s how “the motherhood penalty” became our “motherhood advantage”. Esther and Melissa here with some exciting news… We’ve been named on Inc.’s 2026 Female Founders 500 list, and it is an honor we don’t take lightly! This recognition hits extra hard when we consider how, despite what progress has been made, women in business have […]

Learn logic and early coding skills in a whimsical factory and market! Pok Pok’s mission has always been to raise this next generation of creative thinkers, and this continues to pose the question; “how do we prepare kids for an uncertain future?” With rapidly advancing technology changing the job market, it’s more important than ever […]

A podcast for imperfect parents. Hi Friends, It’s Esther and Melissa here! In the four years since releasing Pok Pok, we’ve talked to parents and parenting experts from every corner of the world. We’ve had conversations that were hilarious, heartbreaking, wildly relatable, deeply informative… and sometimes all of those things in the span of about […]